When bricks become clicks
-How to attract more visitor?
-How to deliver memorable experience?
-How to build a new digital platform to compete against competitors?
By fulfilling visitors’ hunger for new experiences with constant novelty, places are able to create a new engagement that brings visitors back.
People associate emotions with places: AR, as a bridge between reality and virtuality, creates a deep emotion connection between visitors and places.
AR being anchored to a physical place, it’s time to leverage it beyond traditional business models and metrics: turn each m² into clicks, views and shares.